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aug 10, 2025
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2025-2026 undergraduate catalog
marketing, b.b.a.
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business core (52 hours*) and other required courses for b.b.a. degree
all majors in the b.b.a. degree must complete the following courses: - ac 2503 - financial accounting (3) f, sp, su
- ac 2513 - managerial accounting (3) f, sp, su
- ba 2601 - connect to a successful career (1)
- ba 3703 - business communication (3) f, sp
- ba 3803 - business values (3) f, sp, su
- ba 4503 - business strategy (3) f, sp, su
- ds 2503 - introduction to analytics (3) f, sp, su
- ds 3403 - visual analytics and enterprise systems (3) f, sp, su
- ds 4813 - data driven decision making (3) sp
- ec 2403 - principles of macroeconomics (3) f, sp, su
- ec 2413 - principles of microeconomics (3) f, sp, su
- ent 2503 - an introduction to business (3) f, sp
- fi 3503 - principles of finance (3) f, sp, su
- ma 2183 - elementary statistics (3) f, sp, su
- mg 3503 - leading and managing people (3) f, sp, su
- mg 3613 - legal aspects of business i (3) f, sp, su
- mk 3503 - principles of marketing (3) f, sp, su
- oscm 3503 - operations and supply chain management (3) f, sp, su
any 3000- or 4000-level business course not otherwise required for three semester hours - ba 390v - internship in business (0-10) f, sp, su
all bba majors are required to complete ba 390v (internship in business) for 0 credit hours. students may elect to complete ba 390v for 3 credit hours as part of their individual major’s elective components.
select three hours from the following international courses:
students select one course from the list given below: note:
* there are 52 hours in the business core, which excludes ec 2403 and ma 2183 that are included in the lipscomb core (journey) requirements. additional major hours required: 21
(in addition to b.b.a. requirements) specific courses required (9 hours):
students should take all courses listed: marketing electives (12 hours)
students should complete 12 hours from the following list of courses. |
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